Creative coaching & Creative cultures

“Robert has helped me look at how I interact with different people I work with, both staff and volunteers, and putting in to place some of the DISC learning has shown great results.”

Emma Smailes, Development Officer, Federation of Small Businesses

See my article DISCover the 6 Steps to Better Communication published through Ezine Articles.

“Robert makes you question what you thought you knew and drives you to think new thoughts to take new approaches.”

Karen Linton, Strategic Lead for Skills, North East Lincolnshire Council

See my article DISCover your Leadership Potential published through Home Business Magazine

You know how irritating and indeed infuriating it is when other people are being really difficult, when you just don’t understand them or their actions? Well, I do. I’ve been there.

And that is why I wrote my book and created ‘DISCover the Power of You‘. Once you have it you will have the key to unlocking the people conundrum in all situations; giving you a clarity of understanding for improved relationships to build a positive and productive culture, either in your life or in your business.

“If you are looking for something that makes sense of what has gone before and gives you a tool to make a real, long lasting change, culture change, within your organisation, then you have found it here.”

Jayne Wilcock, East Riding of Yorkshire Council

DISCover the Power of You

“Robert has worked long and hard on this book and has produces a piece of work that is close to his heart. With his in-depth knowledge of DISC personality profiling Robert gives some unique examples of how this powerful tool can be uses within the multi-cultural society we live.”

David Pill B.Ed. and DISC European Master Trainer


Extract from my book DISCover the Power of You: How to cultivate change for positive and productive cultures published through John Hunt Publishing Ltd, August 2017.


DISC overview

So what is DISC?

(personality profiling / psychometric assessment)


To answer that, let’s take a short historical tour through the ‘rule of four’.


The first recorded reference to the rule of four is with Empedocles’ four elements Earth, Air, Fire and Water which he related (in homage) to the mythical gods that ruled the world 444 years B.C.

It wasn’t until the early 20th century though, almost two thousand years later, that these were reconsidered through the developing fields of psychology and psychiatry. Carl Gustav Jung, the renowned Swiss psychologist, published his theories on ‘psychological types’.

However, the work in the fields of medicine, and the new fields of psychology and psychiatry, where based on trying to gain a better understanding of illness and deviance. Dr. William Marston took a different tack and decided he wanted to investigate normal people rather than ill or abnormal people. He published his work, The Emotions of Normal People, in 1928. It was here Dr. Marston elaborated on his DISC theory. For Marston there were two axes; the horizontal and the vertical. So, again our ‘rule of four’.


The key, for Dr. Marston, was our perception and interaction with the environment we find ourselves in. The key questions to be posed were:

  • Is this a favourable or unfavourable environment?
  • Do I have the power to change or control this environment?


This is the foundations of DISC: Dominant, Influencer, Steadiness, Conscientious.

It is important to recognise that DISC is not about labelling people.

DISC is about recognizing we all have predictable ways of behaving in particular situations.

See my video that expands on the four key DISC traits.

See my article Understanding your personality: DISCover how to grow using the rule of four published through Dumb Little Man e-magazine.


  • Now that you know a bit more about DISC and the blends, take a moment to consider which of these most resonate with you. Jot down any thoughts, or points for further consideration.
  • Who do you know that you don’t see eye to eye with? Jot down any thoughts you have about this person’s potential style.
  • What are the key strengths this person brings to the situation, team or business?
  • How might you better communicate with this person now to enable better interrelationships?


If you would like a DISC assessment, or team development using DISC to support communication, motivation and improvement please contact me direct  robert@robertadams.uk.com or use my contacts page.


DISC will benefit you or your business by supporting you DISCover how to enhance communication, build trust and confidence, boost customer satisfaction and sales, improve motivation and performance to drive up productivity and your bottom-line.

Motivated individuals or teams cannot help but be more productive and successful.

How can I help you

  • Team personality profiling and team development
  • Individual, organisational and cultural profiling
  • DISCover leadership and management training
  • DISCover communication, motivation or engagement

As a speaker I enhance business owners and entrepreneurs in their networking and people to people interactions. I support educational providers focus on improvement. And I motivate those seeking personal development. All these based on variations on my Unique Branded System ‘DISCover the Power of You’.


“I was so totally focused and wrapped up in the activity that I completely forgot I had organiser duties. It wasn’t just me. So many networkers told me they had really enjoyed the event and found it interesting and informative. In three and a half years of organising the network this is only the second time that I have walked away feeling it met the high standards that I’ve been striving for. Thank you doesn’t really cover it Robert.”

Gill Carnell, Northallerton First Monday Business Network

If you would like me to speak at one of your events please email me direct at robert@robertadams.uk.com

Northallerton First Monday Business Network.

Scarborough Business Group.

Coventry University, Business Leadership and Management Programme.

What is really going on here?

We all have what are called ‘default’ personality traits. Having an understanding of your own, other people’s and especially your teams’ personality profile will allow you, as an individual or as a leader, to better respond to your own or others needs and motivations, which in turn will ensure you are able to respond to ever changing situational and business needs.

How will this aid communication?

Through understanding personality types and so people’s perceptions and needs you will be better placed to speak someone’s ‘native tongue’. Through learning this new language, you can control and adapt your delivery to suit different situations and grasp new opportunities whether they be personal or business.

How will this aid conflict resolution?

Most misunderstandings come about due to different perceptions. Facts do not stand alone but are perceived in different ways. When we understand our own and other’s ‘default’ positions we can more easily see other viewpoints. Indeed, as individuals and leaders we need to tap into multi-dimensional competencies and relationship skills to suit changing situations and business needs.

Does this have any scientific validity?

DISC has been about for over 80 years, since William Marston published ‘Emotions of Normal People’ in 1928. Since then DISC has been researched, studied and refined and is now the longest standing and most widely used model across the world and is invaluable for businesses and individuals to support improved performance and success.